Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Bachelor of Science in Business Administration


Academic Information

We designed this degree for those students who want to be a part of building relationships between businesses and customers. Students will complete coursework related to understanding customer behaviors, research and analysis, communication and sales, and marketing strategy. Students may choose a concentration in sales, or service and non-profit marketing.

This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Bachelor of Science in Business Administration


Careers

What Can I Do with a Bachelor of Science in Business Administration in Marketing?

How can we get customers who visit our website to make a purchase? Who would be a great spokesperson for the brand; should it be a successful athlete, well-known celebrity, doctor or a past customer? What information do we need to collect from customers to assess their satisfaction with our goods and services?  What does customer purchase data reveal? What changes can we make within the service environment of the airport, bank, fitness center or zoo to improve the customer experience? How can we attract volunteers and donors to support our non-profit? How can we motivate our sales team and develop long-term relationships with our customers? If these are the kinds of problems you’d love to solve, then a marketing degree at NAU may be just right for you!

A marketing degree prepares you for a wide variety of positions. Marketing skills can be applied in all for profit and non-profit industries including financial services, healthcare, retailing, professional sports, governments and education. You will learn to:

1) understand various facets of consumer behavior
2) develop customer surveys
3) analyze customer behavior and purchase data
4) create marketing strategies for goods and services; for non-profit and for-profit organizations

  • Classes include experiential and applied projects. Students may also choose to participate in marketing internships to gain valuable experience.

Career opportunities that might be pursued:
  • Customer support/service
  • Brand/product manager
  • Marketing research
  • Public relations specialist
  • Sales representative/manager
  • Retail buyer
  • Social media manager
  • Integrated communications specialist

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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Bachelor of Science in Business Administration


University Requirements

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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Bachelor of Science in Business Administration


Overview

In addition to University Requirements:

Please note that you may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 120
Highest Mathematics Required MAT 121
Additional Admission Requirements Required
Emphasis, Minor, Certificate Optional
Additional Fees/Program Fees Required
University Honors Program Optional
AZ Transfer Students complete AGEC-B Recommended
Progression Plan Link View Progression Plan

Purpose Statement

The mission of the FCB marketing program is to educate and develop students to be capable of meeting their individual potential, as well as meeting the needs of employers and society. Students of the marketing program will be able to contribute to organizations with knowledge of marketing tactics and strategy for non-profit and for-profit companies. In NAU’s marketing program, students will learn how to develop a marketing plan including:  

We will foster an environment that allows students to thrive through accessible and knowledgeable faculty, interactions with business professionals, and challenging coursework.
 
Student Learning Outcomes

MARKETING KNOWLEDGE: students should be able to demonstrate an understanding of fundamental marketing concepts and apply that knowledge to business situations. 
CRITICAL THINKING & PROBLEM SOLVING Students should be able to find and use relevant evidence to propose alternative solutions and support recommendations.
INTERPERSONAL & COMMUNICATION SKILLS: Students should be able to collaborate and communicate clearly and objectively.
LEVERAGING TECHNOLOGY:  Students should be able to use technology to manage data and improve business decision making.

More Information

Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Bachelor of Science in Business Administration


Details

Additional Admission Requirements
Major Requirements
General Electives
Additional Information
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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Bachelor of Science in Business Administration


Campus Availability

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