Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Undergraduate Certificate


Academic Information

Marketing enables a business or individual to identify the needs of customers and ultimately provide and communicate the benefits of a product, service or idea for purchase or acceptance. Marketing skills may be applied in all types of organizations including non-profits.

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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Undergraduate Certificate


Careers

What Can I Do with a Certificate in Marketing?

Students who complete a marketing certificate will be able to apply  knowledge of basic marketing concepts to a wide variety of business situations in sales, services, non-profit or for-profit organizations. Additionally, the concepts provided in the certificate will allow students to supplement non-marketing degrees with a thorough knowledge of marketing and an understanding of how marketing relates to their chosen degree.

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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Undergraduate Certificate


University Requirements

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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Undergraduate Certificate


Overview

Please note that you may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 15
Major GPA 2.0
Highest Mathematics Required MAT 119
Additional Admission Requirements Required

Purpose Statement

The purpose of the FCB marketing certificate is to provide non-marketing majors (both business and non-business students) an understanding of fundamental marketing concepts, including positioning, target market selection and branding strategies, as well as provide students exposure to marketing plan development and market research techniques that can be applied to business situations in sales, services or non-profit organizations.

Student Learning Outcomes

With this certificate students should be able to demonstrate an understanding of fundamental marketing concepts and apply that knowledge to business situations in sales, services or non-profit organizations. Students should be able to evaluate business situations (profit or non-profit) and offer useful marketing recommendations.
 

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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Undergraduate Certificate


Details

Additional Admission Requirements
Certificate Requirements
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Academic Catalog - 2018-2019

The W. A. Franke College of Business

Marketing

Marketing, Undergraduate Certificate


Campus Availability

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