College of Social and Behavioral Sciences2012-2013

School of Communication

Strategic Communication, Bachelor of Science

  • Available Emphasis Areas:
  • Advertising - Emphasis
  • Merchandising - Emphasis
  • Public Relations - Emphasis

This degree plan prepares students for careers in a variety of professional communication environments. Centered around a strong core of advertising, public relations, and communication courses, the program allows students to choose an emphasis from three options: advertising, merchandising, and public relations.


What Can I Do with a Bachelor of Science in Strategic Communication?

Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that communication professionals commonly move between advertising, merchandising, and public relations throughout their careers. Our new major will give you a broad portfolio of classes to make you more flexible and competitive in today's job market.

You will be exposed to many areas of strategic communication during a 24-hour core that includes advertising, merchandising, and public relations classes. You will then specialize in one of these areas, choosing classes of most interest to you and most benefit to your career. Throughout your major, you will develop skills highly sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication.

Career opportunities that might be pursued:
  • Advertising - Account management, Client services, Marketing, Promotion
  • Merchandising - Buying, Retail management
  • Public Relations - Media relations, Communication officer for non-profit, For-profit and governmental agencies

With further education, one of these paths is possible:
  • Advertising manager
  • Comunications director
  • Public information officer
  • Publisher
  • University professor
  • Attorney
  • Counselor

University Requirements

  • To receive a bachelor's degree at Northern Arizona University, you must complete at least 120 units of credit that minimally includes a major, the liberal studies requirements, and university requirements as listed below.

    • All of Northern Arizona University's liberal studies, diversity, junior-level writing, and capstone requirements.
    • All requirements for your specific academic plan(s).
    • At least 30 units of upper-division courses, which may include transfer work.
    • At least 30 units of coursework taken through Northern Arizona University, of which at least 18 must be upper-division courses (300-level or above). This requirement is not met by credit-by-exam, retro-credits, transfer coursework, etc.
    • A cumulative grade point average of at least 2.0 on all work attempted at Northern Arizona University.
    The full policy can be viewed here.



In addition to University Requirements:

  • At least 42 units of major requirements
  • Be aware that you may not use courses with an ADV, MER, or PR prefix to satisfy liberal studies requirements.
  • Elective courses, if needed, to reach an overall total of at least 120 units

Please note that you may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 120
Major GPA 2.5
Highest Mathematics Required MAT 114
Emphasis, Minor, Certificate Required
Fieldwork Experience/Internship Optional
Progression Plan Link View Progression Plan


Major Requirements
    • Advertising Emphasis (18 units)
      Take ADV 311W to meet NAU's Junior-level writing requirement and ADV 411C capstone, for this emphasis.
    • Public Relations Emphasis (18 units)Take PR 372W to meet NAU's Junior-level writing requirement and PR 471C capstone, for this emphasis.
General Electives
  • Additional coursework is required, if, after you have met the previously described requirements, you have not yet completed a total of 120 units of credit. 

    You may take these remaining courses from any academic areas, using these courses to pursue your specific interests and goals. We encourage you to consult with your advisor to select the courses that will be most advantageous to you. (Please note that you may also use prerequisites or transfer credits as electives if they weren't used to meet major, minor, or liberal studies requirements.)

Additional Information
  • Be aware that some courses may have prerequisites that you must also take. For prerequisite information click on the course or see your advisor.

Campus Availability

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