College of Social and Behavioral Sciences2012-2013
School of Communication
Strategic Communication, Bachelor of Science
- Available Emphasis Areas:
- Advertising - Emphasis
- Merchandising - Emphasis
- Public Relations - Emphasis
What Can I Do with a Bachelor of Science in Strategic Communication?
You will be exposed to many areas of strategic communication during a 24-hour core that includes advertising, merchandising, and public relations classes. You will then specialize in one of these areas, choosing classes of most interest to you and most benefit to your career. Throughout your major, you will develop skills highly sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication.
Career opportunities that might be pursued:
- Advertising - Account management, Client services, Marketing, Promotion
- Merchandising - Buying, Retail management
- Public Relations - Media relations, Communication officer for non-profit, For-profit and governmental agencies
With further education, one of these paths is possible:
- Advertising manager
- Comunications director
- Public information officer
- University professor
To receive a bachelor's degree at Northern Arizona University, you must complete at least 120 units of credit that minimally includes a major, the liberal studies requirements, and university requirements as listed below.
- All of Northern Arizona University's liberal studies, diversity, junior-level writing, and capstone requirements.
- All requirements for your specific academic plan(s).
- At least 30 units of upper-division courses, which may include transfer work.
- At least 30 units of coursework taken through Northern Arizona University, of which at least 18 must be upper-division courses (300-level or above). This requirement is not met by credit-by-exam, retro-credits, transfer coursework, etc.
- A cumulative grade point average of at least 2.0 on all work attempted at Northern Arizona University.
In addition to University Requirements:
- At least 42 units of major requirements
- Be aware that you may not use courses with an ADV, MER, or PR prefix to satisfy liberal studies requirements.
- Elective courses, if needed, to reach an overall total of at least 120 units
Please note that you may be able to use some courses to meet more than one requirement. Contact your advisor for details.
|Minimum Units for Completion||120|
|Highest Mathematics Required||MAT 114|
|Emphasis, Minor, Certificate||Required|
|Progression Plan Link||View Progression Plan|
Take the following 42 units with a minimum GPA of 2.5:
- ADV 207 (3 units)
- COM 101, COM 200 with grades of "C" or better (6 units)
- CST 111 (3 units)
- PR 272, PR 373 (6 units)
- Select from: ADV 311W, MER 300W, PR 372W (3 units)
- Select from: ADV 411C, MER 490C, PR 471C (3 units)
Additional coursework is required, if, after you have met the previously described requirements, you have not yet completed a total of 120 units of credit.
You may take these remaining courses from any academic areas, using these courses to pursue your specific interests and goals. We encourage you to consult with your advisor to select the courses that will be most advantageous to you. (Please note that you may also use prerequisites or transfer credits as electives if they weren't used to meet major, minor, or liberal studies requirements.)
Be aware that some courses may have prerequisites that you must also take. For prerequisite information click on the course or see your advisor.
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