Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Strategic Communication

Strategic Communication, Bachelor of Science


Academic Information

Available Emphasis Areas:

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of three emphases to allow deeper skill mastery in advertising, merchandising, and public relations.

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Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Strategic Communication

Strategic Communication, Bachelor of Science


Careers

What Can I Do with a Bachelor of Science in Strategic Communication?

Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that many communication professionals commonly move between advertising, merchandising, and public relations throughout their careers. The Bachelor of Science in Strategic Communication will engage you in a broad portfolio of courses to give you flexibility and increase your competitive edge in today's job market.

The 24-hour core presents a strong foundation that includes advertising, communication, and public relations classes. You will then specialize in one of three areas by choosing an emphasis from advertising, merchandising or public relations of most interest to you. Throughout your coursework you will develop essential skills sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication.

Career opportunities that might be pursued:
  • Advertising - Account management, Client services, Marketing, Promotion
  • Merchandising - Buying, Retail management
  • Public Relations - Media relations, Communication officer for non-profit, For-profit and governmental agencies

With further education, one of these paths is possible:
  • Advertising manager
  • Comunications director
  • Public information officer
  • Publisher
  • University professor
  • Attorney

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Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Strategic Communication

Strategic Communication, Bachelor of Science


University Requirements

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Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Strategic Communication

Strategic Communication, Bachelor of Science


Overview

In addition to University Requirements:

Please note that you may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 120
Major GPA 2.5
Highest Mathematics Required MAT 114
Emphasis, Minor, Certificate Required
Fieldwork Experience/Internship Optional
University Honors Program Optional
AZ Transfer Students complete AGEC-A Recommended
Progression Plan Link View Progression Plan

Purpose Statement
 
Recognizing the integrated nature of communication fields, Strategic Communication at Northern Arizona University provides a structural umbrella to enable advertising, merchandising and public relations students to master core principles and theory, as well as, develop critical thinking and practical skills essential in developing and implementing communication strategies across disciplines in a dynamic, consumer-based economy. Students learn techniques demanded by industry to be competitive in today’s job market yet recognize the social and cultural implications that their work has on our broader society.

Strategic Communication Program Values

Student Learning Outcomes
Program Level Student Learning Outcomes for Strategic Communication BS
Emphasis Level Learning Outcomes – Advertising
Emphasis Level Learning Outcomes – Merchandising
Emphasis Level-Learning Outcomes – Public Relations

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Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Strategic Communication

Strategic Communication, Bachelor of Science


Details

Major Requirements
General Electives
Additional Information
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Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Strategic Communication

Strategic Communication, Bachelor of Science


Campus Availability

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