Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Visual Communication

Visual Communication, Bachelor of Fine Arts


Academic Information

Available Emphasis Areas:

The Bachelor of Fine Arts degree in Visual Commuication is designed to produce graduates who are skilled in using art, design and technology to creatively communicate ideas and transform messages into visual communication. Through the rigorous coursework, students will develop skills in using aesthetic and conceptual judgment, color, type, symbols, digital images, multi-media, interactivity, motion graphics, photography, and project management to produce messages that clearly inform, effectively communicate brand experience, and persuade viewers.

More Information

Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Visual Communication

Visual Communication, Bachelor of Fine Arts


Careers

What Can I Do with a Bachelor of Fine Arts in Visual Communication?

Do you like to solve problems, sketch, and create? Do you have an eye for detail? If images and visual technology delight and inspire you, then careers in the expanding universe of media are calling. The Visual Communication program can teach you to think critically and convey ideas with precision and impact. You will sharpen your creative thinking and analytical skills in the School of Communication's core studies while you boost your tech-savvy in cutting-edge laboratory and studio courses. Learn to use color, form, type, and symbols to craft powerful messages. You'll develop your personal voice while seeking a universal message in your work.

By harnessing aesthetic judgment with project management skills, you'll learn to persuade viewers and forcefully communicate your client's message. Our alumni have started successful independent design practices and work for some of the country's leading firms, including Body Glove, Yahoo! Games, Teva, and Nike.

Career opportunities that might be pursued:
  • Advertising design
  • Graphic design
  • Illustration
  • Experience / Interface design
  • Interaction design
  • Corporate media design
  • Print production design

With further education, one of these paths is possible:
  • Museum curator
  • Art director
  • Design manager
  • Mobile designer
  • Motion graphics designer
  • Academic professional
  • Content developer
  • Web producer

More Information

Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Visual Communication

Visual Communication, Bachelor of Fine Arts


University Requirements

More Information

Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Visual Communication

Visual Communication, Bachelor of Fine Arts


Overview

In addition to University Requirements:

Please note that you may be able to use some courses to meet more than one requirement. Contact your advisor for details.

Minimum Units for Completion 120
Major GPA 2.5
Highest Mathematics Required MAT 114
Emphasis, Minor, Certificate Required
Fieldwork Experience/Internship Optional
University Honors Program Optional
AZ Transfer Students complete AGEC-A Recommended
Progression Plan Link View Progression Plan

Purpose Statement

The Visual Communications program develops the analytical skills and creative passion in our students to be designers, animators and professional artists who creatively, yet strategically, resolve challenging visual design problems across a variety of media in an artistic, visually compelling manner. 
 
In our program, students begin by building a strong foundation in the elements, principles, and processes of design.  They build upon this foundation across their studio classes by engaging in the creation of increasingly complex designs focused on solving real-world problems.  As a student progresses through the program, they incorporate a multi-disciplinary approach by applying concepts from art history, communication theory, drawing, and their liberal studies requirements to issues of design.  Cutting-edge software and technological applications are then integrated into their experience.  Particularly, students learn to apply design principles to software in a manner that provides the skills to adapt to the newest technologies in expectation for the technologies which will emerge in the future.
 
To be effective in the world of design, our students learn to develop excellent relationships with clients, and work collaboratively to co-create projects in teams.  By learning how to communicate effectively with clients and utilize the talents and strengths of design colleagues, our students learn how to creatively navigate relationships to develop the best design products. 
 
Our faculty members know that the elements, principles, and processes of design, the software, the ability to collaborate; all of this is just the beginning.  Our program is taught using small, studio-based courses, one-on-one faculty mentoring, and advanced facilities.  Yet, the ever-changing world of design requires its practitioners to learn throughout their careers and constantly keep their skills up-to-date.  Our program and faculty provide the strategic approaches to learning that will sustain our graduates’ abilities in a continually evolving field for years to come. 
 
Overall, our integrative approach develops students who are capable of applying fundamentals to solve increasingly complex design problems in technologically innovative ways, and result in a portfolio of work designed to launch them in their career.

Student Learning Outcomes

Outcomes align with Standards from the National Association of Schools of Art & Design Accreditation

Graphic Design EmphasisMotion Design Emphasis

More Information

Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Visual Communication

Visual Communication, Bachelor of Fine Arts


Details

Additional Admission Requirements
Major Requirements
General Electives
Additional Information
More Information

Academic Catalog - 2018-2019

College of Social and Behavioral Sciences

Visual Communication

Visual Communication, Bachelor of Fine Arts


Campus Availability

More Information