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Marketing
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: MKT 334 and Business Professional Program
Marketing
Term : Summer 2013
Catalog Year : 2012-2013
MKT 438 - Integrated Marketing Communications Strategy
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: MKT 334 and Business Professional Program