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Marketing
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025 Summer 2025
Prerequisite: MKT 333 and Business Professional Program
Marketing
Term : Summer 2014
Catalog Year : 2013-2014
MKT 334 - Consumer Behavior And Satisfaction
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025 Summer 2025
Prerequisite: MKT 333 and Business Professional Program