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Marketing
Description: Introduction to marketing. Discussion and application of strategic marketing concepts, external forces and application of strategic marketing concepts, external forces affecting marketing, social responsibility and global issues. Substitutes for MKT 333 but integrated with management and business communication. Letter grade only.
Units: 3
No sections currently offered.
Corequisite: MGT 300I and Business Professional Program
Marketing
Term : Summer 2014
Catalog Year : 2013-2014
MKT 333I - Integrated Business Seminar - Marketing
Description: Introduction to marketing. Discussion and application of strategic marketing concepts, external forces and application of strategic marketing concepts, external forces affecting marketing, social responsibility and global issues. Substitutes for MKT 333 but integrated with management and business communication. Letter grade only.
Units: 3
No sections currently offered.
Corequisite: MGT 300I and Business Professional Program