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Public Relations
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: ADV 207 and PR 272
Public Relations
Term : Summer 2014
Catalog Year : 2013-2014
PR 373 - New Media Engagement
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: ADV 207 and PR 272