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Business Administration
Term : Summer 2015
Catalog Year : 2014-2015

BA 651 - Customers, Markets, And Organizations


Description: Assessment of markets and customers, both nationally and internationally. Evaluation of market structure, conduct, and performance with statistical tools. Develop, evaluate, and assess marketing strategy. Letter grade only.

Units: 4

No sections currently offered.

Prerequisite: Admission to Business Administration (MBA)