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Marketing
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2025 Fall 2025
Prerequisite: MKT 333 and Business Professional Program
Marketing
Catalog Year : 2016-2017
MKT 348 - Integrated Marketing Communications Strategy
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2025 Fall 2025
Prerequisite: MKT 333 and Business Professional Program