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Marketing
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Spring 2025 Summer 2025 Fall 2025
Requirement Designation: Junior Writing Requirement
Liberal Studies Essential Skills: Effective Writing
Prerequisite: (Hospitality 1-4 Milestone, (ENG 105 or HON 190 or English Placement Test Results (PLACE 60+)) and Junior Status or higher) or International Exchange Student Group
Marketing
Catalog Year : 2017-2018
MKT 334 - Consumer Behavior And Satisfaction
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Spring 2025 Summer 2025 Fall 2025
Requirement Designation: Junior Writing Requirement
Liberal Studies Essential Skills: Effective Writing
Prerequisite: (Hospitality 1-4 Milestone, (ENG 105 or HON 190 or English Placement Test Results (PLACE 60+)) and Junior Status or higher) or International Exchange Student Group