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Marketing
Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025 Summer 2025
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, ECO 285 and junior-level status
Marketing
Term : Summer 2018
Catalog Year : 2017-2018
MKT 480 - International Marketing
Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025 Summer 2025
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, ECO 285 and junior-level status