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Service Management and Leadership
Description: The human element in sales and marketing has been overshadowed by technological innovations. This course introduces students to steps in the selling process and an overall understanding of guidelines in style, spirit, and presence of a winning salesperson. Students will develop and employ the persuasive skills that are used to create a win-win outcome with sellers and customers. Marketing will introduce students to the critical nature of advertising, branding, digital media, and how to utilize applied research and metrics in a traditional business setting. Regardless of career choice, students will be affected by many aspects of marketing, including customer behavior, product differentiation, keys to marketing success and economic and political issues. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ENGY 102 and SIMY 259
Service Management and Leadership
Term : Summer 2018
Catalog Year : 2017-2018
SIMY 369 - Concepts And Methods In Sales And Marketing
Description: The human element in sales and marketing has been overshadowed by technological innovations. This course introduces students to steps in the selling process and an overall understanding of guidelines in style, spirit, and presence of a winning salesperson. Students will develop and employ the persuasive skills that are used to create a win-win outcome with sellers and customers. Marketing will introduce students to the critical nature of advertising, branding, digital media, and how to utilize applied research and metrics in a traditional business setting. Regardless of career choice, students will be affected by many aspects of marketing, including customer behavior, product differentiation, keys to marketing success and economic and political issues. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ENGY 102 and SIMY 259