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Service Management and Leadership
Description: This course is designed to assist students in their understanding of technology and how it is used in order to support the goals and mission of the organization. Students are introduced to the variety of ways in which technology can be used to effectively increase employee productivity, organization security, and customer satisfaction. Students will also be introduced to Customer Relationship Management (CRM) technology and how these systems are utilized by the best enterprises to better serve their external customers. Students will gain knowledge of CRM and illustrate their understanding through comparing and contrasting good and bad system implementations. This course will require students to use their critical thinking skills in order to formulate and cultivate ideas to enhance an enterprise's relationship with their customers. Students will design a software application for a business of their choosing, which is centered on relationship management. Although there is no programming experience required, students will produce a CRM product that is meets the needs of the industry. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ENGY 102 and SIMY 259 and CSAY 110
Service Management and Leadership
Term : Summer 2018
Catalog Year : 2017-2018
SIMY 379 - Managing Information Systems
Description: This course is designed to assist students in their understanding of technology and how it is used in order to support the goals and mission of the organization. Students are introduced to the variety of ways in which technology can be used to effectively increase employee productivity, organization security, and customer satisfaction. Students will also be introduced to Customer Relationship Management (CRM) technology and how these systems are utilized by the best enterprises to better serve their external customers. Students will gain knowledge of CRM and illustrate their understanding through comparing and contrasting good and bad system implementations. This course will require students to use their critical thinking skills in order to formulate and cultivate ideas to enhance an enterprise's relationship with their customers. Students will design a software application for a business of their choosing, which is centered on relationship management. Although there is no programming experience required, students will produce a CRM product that is meets the needs of the industry. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: ENGY 102 and SIMY 259 and CSAY 110