Return to search
Advertising
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Units: 3
Sections offered: Fall 2024 Spring 2025
Requirement Designation: Senior Capstone
Liberal Studies Essential Skills: Effective Writing, Oral Communication
Prerequisite: ADV 310, ADV 311W, and PR 373
Advertising
Term : Summer 2020
Catalog Year : 2019-2020
ADV 411C - Advertising Campaigns
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Units: 3
Sections offered: Fall 2024 Spring 2025
Requirement Designation: Senior Capstone
Liberal Studies Essential Skills: Effective Writing, Oral Communication
Prerequisite: ADV 310, ADV 311W, and PR 373