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Marketing
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025 Summer 2025
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) MKT 333 and junior-level status
Marketing
Term : Summer 2020
Catalog Year : 2019-2020
MKT 334 - Consumer Behavior And Satisfaction
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025 Summer 2025
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) MKT 333 and junior-level status