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Marketing
Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program (BPP); Non-business majors: MKT 334, MKT 348, (Marketing Certificate or Hospitality Marketing and Sales Certificate), and junior-level status
Marketing
Term : Summer 2020
Catalog Year : 2019-2020
MKT 436 - Marketing For Service Organizations
Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program (BPP); Non-business majors: MKT 334, MKT 348, (Marketing Certificate or Hospitality Marketing and Sales Certificate), and junior-level status