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Bachelor Business Administration
Description: Conceptual and practical considerations of using marketing research in decision making. Topics include problem definition, qualitative research, observation, quantitative research, survey research, market experiments, questionnaire design, sampling, statistics, data analysis, and communication research results. Letter grade only.
Units: 3
Sections offered: Spring 2025
Prerequisite: BBA 305W, BBA 310, and Senior status
Bachelor Business Administration
Term : Summer 2020
Catalog Year : 2019-2020
BBA 417 - Marketing Research
Description: Conceptual and practical considerations of using marketing research in decision making. Topics include problem definition, qualitative research, observation, quantitative research, survey research, market experiments, questionnaire design, sampling, statistics, data analysis, and communication research results. Letter grade only.
Units: 3
Sections offered: Spring 2025
Prerequisite: BBA 305W, BBA 310, and Senior status