Return to search
Marketing
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: MKT 334 with a grade of C or better; Business Professional Program (BPP)
Marketing
Term : Summer 2021
Catalog Year : 2020-2021
MKT 439 - Marketing Research
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: MKT 334 with a grade of C or better; Business Professional Program (BPP)