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Marketing
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Letter grade only.
Units: 3
Sections offered: Fall 2024
Prerequisite: MKT 334
Marketing
Term : Summer 2024
Catalog Year : 2023-2024
MKT 439 - Marketing Research
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Letter grade only.
Units: 3
Sections offered: Fall 2024
Prerequisite: MKT 334