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Bachelor Business Administration
Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.
Units: 3
Prerequisite: Full admission to BBA Professional Program
Bachelor Business Administration
Term : Summer 2024
Catalog Year : 2023-2024
BBA 310 - Principles Of Marketing In A Global Economy
Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.
Units: 3
Prerequisite: Full admission to BBA Professional Program