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Business Analytics
Description: An overview of how business analytics can empower key e-commerce strategies, including but not limited to e-commerce infrastructure, web scraping, product/supplier research, web analytics, online review systems, advertising/promotion, e-commerce issues/crises, and artificial intelligence in e-commerce. Letter grade only.
Units: 3
Sections offered: Fall 2024
Prerequisite: BAN 501
Business Analytics
Term : Summer 2024
Catalog Year : 2023-2024
BAN 518 - E-commerce Analytics And Strategy
Description: An overview of how business analytics can empower key e-commerce strategies, including but not limited to e-commerce infrastructure, web scraping, product/supplier research, web analytics, online review systems, advertising/promotion, e-commerce issues/crises, and artificial intelligence in e-commerce. Letter grade only.
Units: 3
Sections offered: Fall 2024
Prerequisite: BAN 501