Advertising
ADV 411C - Advertising Campaigns
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Units:
3
Sections offered:
Fall 2024
Spring 2025
Requirement Designation:
Senior Capstone
Liberal Studies Essential Skills:
Effective Writing, Oral Communication
Prerequisite: ADV 311W and STR 307