Marketing
MKT 303 - Concepts In Marketing
Description: Overview of high-level marketing concepts and practices to provide foundational skills for those without a business background. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and role of marketing in social and environmental progress. (Note: This course will not count to meet major specific requirements for students pursuing a degree in accountancy, business analytics, economics, finance, information systems, management or marketing). Letter grade only.
Units:
3
Sections offered:
Fall 2024
Spring 2025
Summer 2025
Requirement Designation:
Prerequisite: Junior Status or higher.
Not open to Business majors.