Marketing
MKT 437 - Sales Management
Description: Familiarize students with the concepts, theory and practice of sales force management. Relate the role of sales force management with marketing management and organizational relationships within other functions of the firm. Application of sales management techniques, including leading, training, motivating and evaluating the sales force. Identify managerial and technological advancements of contemporary sales management. Letter grade only.
Units:
3
Sections offered:
Fall 2024
Spring 2025
Requirement Designation:
Prerequisite: MKT 337