Marketing
MKT 348 - Marketing Communication Strategy
Description: This course examines communication strategy in brand marketing and demand marketing. Topics include brand positioning to build awareness, consumer decision-making processes, brand funnels, messaging and campaign development, and optimization approaches such as A/B testing. Students learn to coordinate across all communication channels to meet the marketing objectives of the firm. Letter grade only.
Units:
3
Sections offered:
Fall 2024
Requirement Designation:
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better