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Marketing
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: MKT 334
Marketing
Term : Fall 2024
Catalog Year : 2024-2025
MKT 439 - Marketing Research
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: MKT 334