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Business Administration
Term : Fall 2024
Catalog Year : 2024-2025

BA 642 - Business Analytics


Description: An overview of business including model building and sensitivity analysis in Excel, descriptive analytics and visualization, and predictive analytics. The focus is on business analytics to support and communicate about data-driven business decisions. A variety of application areas such as accounting analytics, marketing analytics, and human resource analytics will be explored. Letter grade only.

Units: 3

Sections offered: Fall 2024

Prerequisite: Admission to the MBA Program and (BA 587, BA 650, and BA 653) Pre- or Corequisite: BA 654 and BA 659