Business Administration
BA 642 - Business Analytics
Description: An overview of business including model building and sensitivity analysis in Excel, descriptive analytics and visualization, and predictive analytics. The focus is on business analytics to support and communicate about data-driven business decisions. A variety of application areas such as accounting analytics, marketing analytics, and human resource analytics will be explored. Letter grade only.
Units:
3
Sections offered:
Fall 2024
Requirement Designation:
Prerequisite: Admission to the MBA Program and (BA 587, BA 650, and BA 653)
Pre- or Corequisite: BA 654 and BA 659