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Strategic Communication
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: STR 207 and STR 272
Strategic Communication
Term : Fall 2024
Catalog Year : 2024-2025
STR 373 - New Media Engagement
Description: Students will develop a theoretical and practical understanding of how the Internet is used to engage the public. The course includes discussion of the history of the Internet, the use of analytics and case studies of best practices in online engagement. Letter grade only.
Units: 3
Sections offered: Fall 2024 Spring 2025
Prerequisite: STR 207 and STR 272