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Advertising
Term : Fall 2025
Catalog Year : 2025-2026

ADV 411C - Advertising Campaigns


Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.

Units: 3

Sections offered: Spring 2025 Fall 2025

Course Attributes:
  • GS: Senior Capstone
Prerequisite: ADV 311W and STR 307