Return to search

Marketing
Term : Fall 2025
Catalog Year : 2025-2026

MKT 334 - Consumer Behavior And Satisfaction


Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.

Units: 3

Sections offered: Spring 2025 Summer 2025 Fall 2025

Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better