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Marketing
Term : Fall 2025
Catalog Year : 2025-2026

MKT 439 - Marketing Research


Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Letter grade only.

Units: 3

Sections offered: Spring 2025 Fall 2025

Prerequisite: MKT 334