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Marketing
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Letter grade only.
Units: 3
Sections offered: Spring 2026
Prerequisite: MKT 334
Marketing
Term : Winter 2025
Catalog Year : 2025-2026
MKT 439 - Marketing Research
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data. Letter grade only.
Units: 3
Sections offered: Spring 2026
Prerequisite: MKT 334