Marketing
MKT 450 - Digital Marketing
Description: Provides students with e-digital marketing strategies being used in today's business environment. Use existing digital technologies to address marketing needs of organizations and consumers and to manage customer relationships. Key areas include web analytics, search engine optimization, paid search marketing, display advertising, social medial marketing, e-mail marketing, and mobile marketing. Letter grade only.
Units:
3
Sections offered:
Spring 2026
Requirement Designation:
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better