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Bachelor Business Administration
Description: Understanding the consumer decision making process, including individual consumer differences and external influences that affect consumer behavior and marketing activities. Practical application of behavioral concepts as they relate to buying situations and marketing strategies. Letter grade only.
Units: 3
Sections offered: Fall 2025
Prerequisite: BBA 305W and BBA 310
Bachelor Business Administration
Term : Fall 2025
Catalog Year : 2025-2026
BBA 317 - Consumer Behavior
Description: Understanding the consumer decision making process, including individual consumer differences and external influences that affect consumer behavior and marketing activities. Practical application of behavioral concepts as they relate to buying situations and marketing strategies. Letter grade only.
Units: 3
Sections offered: Fall 2025
Prerequisite: BBA 305W and BBA 310