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Business Analytics
Term : Fall 2025
Catalog Year : 2025-2026

BAN 448 - Marketing Analytics


Description: This is an introduction to marketing analytics course. It covers different tools used for generating marketing insights from data, which include cluster analysis and segmentation, targeting and classification, perceptual mapping, RFM analysis, logistic regression, customer lifetime analysis, survey design and testing, product and price decisions using conjoint analysis, and experiments. Co-convened with BAN 548. Letter grade only.

Units: 3

Sections offered: Spring 2025 Fall 2025

Prerequisite: BAN 440 and (Business Professional Program Milestone or Business Analytics Milestone)