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Strategic Communication
Description: Provides an overview of the role and function of advertising in society. Students learn the fundamentals of today¿s complex media environment and effective ways to connect with consumers through digital search advertising, social media/influencer collaborations, streaming video/audio, television, radio, out-of-home, print, and other media. Students engage in foundational theories and ethical practices, artificial intelligence, advertising executions, media planning, creative strategies, and campaign presentations. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026
Strategic Communication
Term : Fall 2026
Catalog Year : 2026-2027
STR 207 - Introduction To Advertising
Description: Provides an overview of the role and function of advertising in society. Students learn the fundamentals of today¿s complex media environment and effective ways to connect with consumers through digital search advertising, social media/influencer collaborations, streaming video/audio, television, radio, out-of-home, print, and other media. Students engage in foundational theories and ethical practices, artificial intelligence, advertising executions, media planning, creative strategies, and campaign presentations. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026