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Advertising
Description: This class equips students with the concepts and hands-on experience needed for planning, analyzing, and selecting media to advertise goods and services to specific target audiences, using both traditional methods and new techniques like programmatic ads. It covers media buying through TV, radio, print, social network services, YouTube, and more. The course also prepares students to earn certifications such as Google Ads Search Certification and Google Ads Display Certification. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026
Prerequisite: STR 207
Advertising
Term : Fall 2026
Catalog Year : 2026-2027
ADV 310 - Advertising Media Selection
Description: This class equips students with the concepts and hands-on experience needed for planning, analyzing, and selecting media to advertise goods and services to specific target audiences, using both traditional methods and new techniques like programmatic ads. It covers media buying through TV, radio, print, social network services, YouTube, and more. The course also prepares students to earn certifications such as Google Ads Search Certification and Google Ads Display Certification. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026
Prerequisite: STR 207