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Advertising
Description: Students implement advertising strategies to develop, research, and execute a marketing communication plan for a brand product in a variety of media channels, including digital, streaming video/audio, social media, broadcast, out-of-home, and print. This class is designed to prepare students for the ADV 411C Advertising Campaigns capstone course. Letter grade only.
Units: 3
Sections offered: Spring 2026 Fall 2026
Course Attributes:
Advertising
Term : Fall 2026
Catalog Year : 2026-2027
ADV 311W - Creative Advertising Strategies
Description: Students implement advertising strategies to develop, research, and execute a marketing communication plan for a brand product in a variety of media channels, including digital, streaming video/audio, social media, broadcast, out-of-home, and print. This class is designed to prepare students for the ADV 411C Advertising Campaigns capstone course. Letter grade only.
Units: 3
Sections offered: Spring 2026 Fall 2026
Course Attributes:
- GS: Junior Level Writing Requirement
- LS: Junior Writing Requirement