Advertising
ADV 311W - Creative Advertising Strategies
Description: Students implement advertising strategies to develop, research, and execute a marketing communication plan for a brand product in a variety of media channels, including digital, streaming video/audio, social media, broadcast, out-of-home, and print. This class is designed to prepare students for the ADV 411C Advertising Campaigns capstone course. Letter grade only.
Units:
3
Sections offered:
Spring 2026
Fall 2026
Requirement Designation:
GS: Junior Level Writing Requirement
Liberal Studies Essential Skills:
GENS, LIBS
Prerequisite: Foundation English Requirement and STR 207