Return to search
Advertising
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, audience engagement, creative production techniques, media selection, and budgeting. Students work with professional clients to promote branded products or services. Final projects include in-depth presentations of strategic and creative recommendations and media selection to engage with the brand's consumers. Letter grade only. May be repeated for a maximum of 6 units.
Units: 3
Sections offered: Spring 2026 Fall 2026
Course Attributes:
Advertising
Term : Fall 2026
Catalog Year : 2026-2027
ADV 411C - Advertising Campaigns
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, audience engagement, creative production techniques, media selection, and budgeting. Students work with professional clients to promote branded products or services. Final projects include in-depth presentations of strategic and creative recommendations and media selection to engage with the brand's consumers. Letter grade only. May be repeated for a maximum of 6 units.
Units: 3
Sections offered: Spring 2026 Fall 2026
Course Attributes:
- GS: Senior Capstone
- LS: Senior Capstone