Advertising
ADV 411C - Advertising Campaigns
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, audience engagement, creative production techniques, media selection, and budgeting. Students work with professional clients to promote branded products or services. Final projects include in-depth presentations of strategic and creative recommendations and media selection to engage with the brand's consumers. Letter grade only. May be repeated for a maximum of 6 units.
Units:
3
Sections offered:
Spring 2026
Fall 2026
Requirement Designation:
Senior Capstone
Liberal Studies Essential Skills:
GENS, LIBS
Prerequisite: ADV 311W and STR 307