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Communication

COM 425 - Mass Communication And Human Behavior

Description: Students learn about strategic communication messaging and audience behavior. The course emphasizes key mass communication theories and research methods, focusing on understanding the effects of traditional and online mediated communication on human behavior, including persuasion, motivation, and education. Co-convened with COM 525. Letter grade only.

Units: 3

Sections offered: Summer 2026 Fall 2026

Requirement Designation: