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Marketing
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better
Marketing
Term : Fall 2026
Catalog Year : 2026-2027
MKT 334 - Consumer Behavior And Satisfaction
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better