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Strategic Communication
Description: Provides an overview of public relations as it is practiced in today's diverse media environment, including traditional media, websites, social media, and in-person events. Students learn about research, planning, communication, and evaluation methods focused on reaching target audiences through various media channels. This includes special topics, such as cross-cultural communication, crisis communication, social responsibility, law, and ethics. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026
Strategic Communication
Term : Fall 2026
Catalog Year : 2026-2027
STR 272 - Introduction To Public Relations
Description: Provides an overview of public relations as it is practiced in today's diverse media environment, including traditional media, websites, social media, and in-person events. Students learn about research, planning, communication, and evaluation methods focused on reaching target audiences through various media channels. This includes special topics, such as cross-cultural communication, crisis communication, social responsibility, law, and ethics. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026