Strategic Communication
STR 272 - Introduction To Public Relations
Description: Provides an overview of public relations as it is practiced in today's diverse media environment, including traditional media, websites, social media, and in-person events. Students learn about research, planning, communication, and evaluation methods focused on reaching target audiences through various media channels. This includes special topics, such as cross-cultural communication, crisis communication, social responsibility, law, and ethics. Letter grade only.
Units:
3
Sections offered:
Spring 2026
Summer 2026
Fall 2026
Requirement Designation: