Strategic Communication
STR 307 - Creative Fundamentals
Description: Introduction to graphic design principles as the visual language of Strategic Communication. Students develop an understanding of the principles of design and learn to use professional creative tools, like Adobe Creative Cloud (InDesign, Illustrator, Photoshop), artificial intelligence, and other emerging applications. Students learn skills relevant to managing social media, print media, web publications, and how to incorporate those tools into an organization's overall business strategy. Letter grade only.
Units:
3
Sections offered:
Spring 2026
Fall 2026
Requirement Designation:
Prerequisite: Admission to (Strategic Communication BS or Advertising Minor)