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Bachelor Business Administration
Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026
Course Attributes:
Bachelor Business Administration
Term : Fall 2026
Catalog Year : 2026-2027
BBA 310 - Principles Of Marketing In A Global Economy
Description: An orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies, marketing aspects of business ethics and social responsibility. Letter grade only.
Units: 3
Sections offered: Spring 2026 Summer 2026 Fall 2026
Course Attributes:
- GS: Social & Political Worlds
- LS: Social and Political Worlds