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Advertising
Description: This course will help students understand how excellent ads are created and give them experience developing ads for a variety of platforms. Students learn how the four key areas of advertising agencies (research, media selection, account management, and creative) work together to create successful ad campaigns. Students enhance skills gained in STR 307 in InDesign, Photoshop, Illustrator, and emerging technologies. They refine and expand abilities to identify and address a clearly defined target audience and identify appropriate media channels for reaching target audiences. Letter grade only.
Units: 3
Sections offered: Spring 2026 Fall 2026
Prerequisite: STR 307
Advertising
Term : Fall 2026
Catalog Year : 2026-2027
ADV 309 - Advanced Advertising Development
Description: This course will help students understand how excellent ads are created and give them experience developing ads for a variety of platforms. Students learn how the four key areas of advertising agencies (research, media selection, account management, and creative) work together to create successful ad campaigns. Students enhance skills gained in STR 307 in InDesign, Photoshop, Illustrator, and emerging technologies. They refine and expand abilities to identify and address a clearly defined target audience and identify appropriate media channels for reaching target audiences. Letter grade only.
Units: 3
Sections offered: Spring 2026 Fall 2026
Prerequisite: STR 307